I was running in the park ... With headphones and trance music in my ear, I heard a group of girls talking about the Muggles at SmartGallery. Delirium? I don't know, I thought it was good ... Talk bad, but talk about me? But my marketing guru soon made a point of downloading a video about how the best selling brands are liked and well spoken by the public, and suddenly, it was no longer good. But, really? Muggles from SmartGallery? It's me writing here, my partners, I hope, endorse… My wish was to go back there and ask if I heard that.

At the same time, we planned to buy some art… To compose a collection, etc. And Trump there, going down the wood, causing. And me, what if something happens ?? Won't that money be needed? For a painting, which will be on the wall? And my grandfather, he always said, that people saw pictures, and didn't value them, but if it was a suitcase of dollars, or a car, the attitude was different. And I don't want to be the guy who doesn't appreciate art, but for those who, in theory, always had art, it's hard to evaluate.

Of course, the story is not endless here. If buying art today sounds like an absurd, nefarious, abominable, unspeakable idea, maybe this is the time to buy art. Because, in my experience, any asset is not at its point of purchase at the time that everyone wants to buy. If, even for me, that I benefit from the movements of the art market, buying art today is something threatening, maybe this is the time to buy art.

What art? Then I don't dare to judge ... But think about something ... That the Brazilian market is not that kind of thing, and maybe you, in fact, will be with art X for several years. Forget the money ... Think about merit, appreciation, forget what you could gain from stocks or dollars in a day. If you are going to buy art, assume that the money will be hanging there for a few years, and just as it is almost impossible to find out which asset or stock is going to rise the most, your art is probably not the winner. The important thing is that you think it is.

This is the most important point, liking the art, having an empathy with the work ... Because it will be a hanging picture, like an underestimated company, in most cases. But endorsed, perhaps, by Muggles from SmartGallery. And, who knows, have a future, besides adorning your wall.